Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis ..
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Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even a..
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Discover the forces driving the decisions of today's most sought after consumers According to recen..
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitu..
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Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying ..
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[ Buyology: Truth and Lies about Why We Buy By ( Author ) Feb-2010 Paperback..
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[ Spent: Sex, Evolution, and Consumer Behavior By ( Author ) May-2010 Paperback..
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Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our ..
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Meet the seven samurai of metaphor in this provocative follow-up to "How Customers Think". Jerry and..
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"Women Want More" is a timely book based on the findings of a groundbreaking study (The Boston Consu..
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18 easy ways to ensure consumers choose your product over the competition's The world of consumer bu..
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This book argues that America's relentless fixation on bargains has fueled a disastrous consumerism ..
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There are times when you know you just need to cut down a bit, reduce your outgoings, keep a bit of ..
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How well does the consumer price index (CPI) reflect the changes that people actually face in living..
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??i??A critical introduction to the field that manages to be both considered and argumentative, and ..
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