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Consumer Behavior

Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live

Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis ..

£13.43 Ex Tax: £13.43

Born to Buy: The Commercialized Child and the New Consumer Culture: The Commercialised Child and the New Consumer Culture

Born to Buy: The Commercialized Child and the New Consumer Culture: The Commercialised Child and the New Consumer Culture

Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even a..

£12.26 Ex Tax: £12.26

Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail

Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail

Discover the forces driving the decisions of today's most sought after consumers According to recen..

£12.88 Ex Tax: £12.88

Elite China: Luxury Consumer Behavior in China

Elite China: Luxury Consumer Behavior in China

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitu..

£17.14 Ex Tax: £17.14

Buying in: What We Buy and Who We Are

Buying in: What We Buy and Who We Are

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying ..

£8.96 Ex Tax: £8.96

Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy

[ Buyology: Truth and Lies about Why We Buy By ( Author ) Feb-2010 Paperback..

£8.97 Ex Tax: £8.97

Spent: Sex, Evolution, and Consumer Behavior

Spent: Sex, Evolution, and Consumer Behavior

[ Spent: Sex, Evolution, and Consumer Behavior By ( Author ) May-2010 Paperback..

£9.58 Ex Tax: £9.58

Consumer Behaviour

Consumer Behaviour

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our ..

£46.14 Ex Tax: £46.14

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers

Meet the seven samurai of metaphor in this provocative follow-up to "How Customers Think". Jerry and..

£15.92 Ex Tax: £15.92

Women Want More: How to Capture Your Share of the Worlds Largest, Fastest-Growing Market

Women Want More: How to Capture Your Share of the Worlds Largest, Fastest-Growing Market

"Women Want More" is a timely book based on the findings of a groundbreaking study (The Boston Consu..

£16.45 Ex Tax: £16.45

BUY ME!  New Ways to Get Customers to Choose Your Product and Ignore the Rest

BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

18 easy ways to ensure consumers choose your product over the competition's The world of consumer bu..

£22.09 Ex Tax: £22.09

Cheap

Cheap

This book argues that America's relentless fixation on bargains has fueled a disastrous consumerism ..

£9.96 Ex Tax: £9.96

How to Spend Less ... without Being Miserable

How to Spend Less ... without Being Miserable

There are times when you know you just need to cut down a bit, reduce your outgoings, keep a bit of ..

£7.83 Ex Tax: £7.83

At What Price?: Conceptualizing and Measuring Cost-of-Living and Price Indexes

At What Price?: Conceptualizing and Measuring Cost-of-Living and Price Indexes

How well does the consumer price index (CPI) reflect the changes that people actually face in living..

£33.70 Ex Tax: £33.70

Contradictions Of Consumption: Concepts, Practices and Politics in Consumer Society

Contradictions Of Consumption: Concepts, Practices and Politics in Consumer Society

??i??A critical introduction to the field that manages to be both considered and argumentative, and ..

£23.82 Ex Tax: £23.82

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