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Marketing

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Managing Brand Equity: Capitalizing on the Value of a Brand Name

The most important assets of any business are inta..

£26.63

The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing s..

£7.33

Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation

New, ship fast, delivered in 5 days in UK. No PO B..

£61.77

The Highly Effective Marketing Plan (HEMP): A Proven, Practical, Planning Process for Companies of All Sizes
The Shift: The Transformation of Todays Marketers into Tomorrows Growth Leaders

The Shift: The Transformation of Todays Marketers into Tomorrows Growth Leaders

How CMOs can use their knowledge of the market to ..

£17.18

A Master Class in Brand Planning: The Timeless Works of Stephen King

A Master Class in Brand Planning: The Timeless Works of Stephen King

In 1988, on Stephen King's retirement JWT publishe..

£31.78

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

Discover how the world's leading companies have ad..

£33.28

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

Now in its 7 th edition, Marketing Plans is a high..

£35.50

Principles and Practice of Social Marketing: An International Perspective

Principles and Practice of Social Marketing: An International Perspective

This fully updated edition combines the latest res..

£101.02

CIM Revision Cards Marketing Communications

CIM Revision Cards Marketing Communications

Designed specifically with revision in mind, the C..

£10.44

CIM Revision Cards Marketing Planning (CIM Revision Cards S)

CIM Revision Cards Marketing Planning (CIM Revision Cards S)

Designed specifically with revision in mind, the C..

£10.61

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
The Marketing Directors Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success
Product and Services Management

Product and Services Management

This book is written for undergraduate and postgra..

£29.99

Showing 1 to 16 of 1739 (109 Pages)