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Marketing

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Managing Brand Equity: Capitalizing on the Value of a Brand Name

The most important assets of any business are intangible: its company name, brands, symbols and slog..

£24.68 Ex Tax: £24.68

The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era ..

£7.29 Ex Tax: £7.29

Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation

New, ship fast, delivered in 5 days in UK. No PO Box...

£61.77 Ex Tax: £61.77

The Highly Effective Marketing Plan (HEMP): A Proven, Practical, Planning Process for Companies of All Sizes

The Highly Effective Marketing Plan (HEMP): A Proven, Practical, Planning Process for Companies of All Sizes

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of..

£9.55 Ex Tax: £9.55

Dont Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series)

Dont Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series)

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand th..

£15.57 Ex Tax: £15.57

The Shift: The Transformation of Todays Marketers into Tomorrows Growth Leaders

The Shift: The Transformation of Todays Marketers into Tomorrows Growth Leaders

How CMOs can use their knowledge of the market to create and drive organizational growth Illustrate..

£17.14 Ex Tax: £17.14

A Master Class in Brand Planning: The Timeless Works of Stephen King

A Master Class in Brand Planning: The Timeless Works of Stephen King

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen ..

£31.69 Ex Tax: £31.69

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

Discover how the world's leading companies have added value to their company by rewiring the brand c..

£33.23 Ex Tax: £33.23

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has..

£35.50 Ex Tax: £35.50

Principles and Practice of Social Marketing: An International Perspective

Principles and Practice of Social Marketing: An International Perspective

This fully updated edition combines the latest research with real-life examples of social marketing ..

£98.97 Ex Tax: £98.97

CIM Revision Cards Marketing Communications

CIM Revision Cards Marketing Communications

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental..

£9.46 Ex Tax: £9.46

CIM Revision Cards Marketing Planning (CIM Revision Cards S)

CIM Revision Cards Marketing Planning (CIM Revision Cards S)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental..

£9.56 Ex Tax: £9.56

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the ..

£17.93 Ex Tax: £17.93

The Marketing Directors Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

The Marketing Directors Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspirin..

£41.36 Ex Tax: £41.36

Product and Services Management

Product and Services Management

This book is written for undergraduate and postgraduate students of business administration who are ..

£29.92 Ex Tax: £29.92

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